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SENIOR SPOTLIGHT

From Peter’s Desk by Peter Laverty - December 2006 UMC Health System

Tell them to go pfish!

The internet has opened a new world for those willing to give it a try. It seems everyone is encouraging us to enter the world of computers, and why not, it’s like having your own personal library. More and more I find our members using their computers for more than just email. It is encouraging to see so many of us connected and surfing the internet. Unfortunately, a growing number of us are falling prey to internet scammers and identity thieves. One of the most common scams is a very official looking email requesting personal financial information.

When opening your emails, I’m sure you’ve seen them – emails from banks, credit card companies, services such eBay©, and stores that say that there is some problem with your account. They may tell you there has been fraudulent or suspicious activity and you have to confirm your information. Some will threaten to suspend or close your account or report you to the credit bureau if you do not respond. Then they tell you to click on a link in the email to correct the problem. Do not be fooled by these very official looking letters. I have received them and I can’t tell there fake.

According to Antiphishing.org, (www.antiphishing.org) “’pfishing’ (also spelled ‘phishing’) is a term denoting “spoofed” emails and fraudulent websites designed to fool recipients into divulging personal financial data such as credit card numbers, account usernames and passwords, social security numbers, etc. By hijacking the trusted brands of well-known banks, online retailers and credit card companies, these criminals are able to convince up to 5% of recipients to respond to them.” Unfortunately, a growing percentage of those are seniors.

How does “pfishing” work? You receive an e-mail from what looks like your bank. Little did you know it was not from your bank but from two teenagers in Croatia halfway around the world. They have reproduced a copy of your bank, Gas Company, eBay, Sears or any other retailer’s logo in the world, and created the official looking notice. They send out thousands of these emails and wait for someone to take the bait. That’s how they “pfish” for information.

This is as sophisticated as all those boiler room telephone callers from years past. They make it look so real, they make it sound so important.. When you open the email addressed to “Dear customer”, you think:

  • “The email has the company logo so it must be official.”

  • “It’s not a sales pitch – they weren’t trying to sell me anything”.

  • “They were just being ‘nice’ letting me know about a problem”.

  • “They seem to know what’s going on with my account so it must be OK.”

  • “I went to the website they gave me and it looked ‘right’”.

NO, NO, NO, that is what they hope you think. They just set the bait and are now “pfishing” for your personal information. They want you to answer so that they can steal credit information and go shopping or worse to steal your identity. Once they, have your name, your passwords, your date of birth, your social security number, your account numbers, they have as they say in the computer world, “become you”. You and those nasty boys in Croatia have become for all intent and purpose the same person.

When you open your email, remember the bad guys are really good at what they do, anyone can be caught in these scams. Just say no to any email you receive asking for your personal information for any reason.

Remember: No legitimate company will ever send you an unsolicited email asking for your bank account information, credit card numbers, Social Security number, passwords, or personal identification numbers (PIN). Therefore, NEVER give that information to anyone who requests this information by email.

NEVER respond to an e-mail that looks like it came from your bank or any of your credit card issuers no matter how official it looks.

Also, don’t call the telephone number in the email. Instead, use the number from an old bank, credit card statement or other written correspondence. Read them the email and follow their instructions. Most of the time they will tell you it is a scam and some will ask that you forward the email to an email address they give you.

The same is true for companies like eBay© or any other buisness. Even if you think there might be a legitimate issue, NEVER reply through the link provided in the email. Instead, type in the URL web address (that’s the www. address you can find in one of your old bills or correspondence). Once you get to the legitimate website, ask for the Customer Service Department and ask if they are aware of a problem on your account.

So how do you know if someone is using your credit? Most of the times it’s after the fact. You need to check your bank statements and credit card bills every month look for any charges that you did not authorize. Call the company directly, ask about the charge and follow their instructions. If you are certain the charge is not yours contact the police immediately and file a report. Be sure to get a copy of the report to send to the companies involved and to be sure to keep a copy for their own records. This is when it is nice to have a great bank partner that you can go visit and request help. You should also contact all three major credit bureaus (Equifax (800) 525- 6285, Experian (888) 397-3742, and TransUnion (800) 680-7289) and tell them that they want a fraud alert placed on their credit file.

I am not trying to alarm you, remember no business will send you an email asking for your birthday, mother’s maiden name, social security number or the like. The internet is a store filled to the brim with information and entertainment. In today’s world, it also is another avenue for bad people to enter into your world.

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